Why Schools?

Students are the trendsetters of tomorrow—and often, of today. What they wear, share, and care about shapes the future of fashion. In classrooms and school corridors, culture is formed, choices are made, and values take root.

Today’s youth are growing up in a world facing climate change, rising inequality, and a throwaway culture. Yet, the youth are also some of the most creative, conscious, and action-driven voices in society. With the Campaign for RE8 (CRE8), students don’t just learn about sustainability—they live it.

Whether it’s rethinking fashion habits, styling thrifted finds, repairing uniforms, or leading school swap days, students have the power to drive real change. By turning everyday fashion into an expression of values, young people can show that looking good and doing good can go hand in hand.

Fashion is no longer just about trends—it’s about truth, identity, and impact. And students are at the forefront of this movement.

Students engaging in sustainable fashion activity.

Fairtrade India Students Network

70+

Schools Involved

21k+

Students Engaged

9

Impactful Campaigns Executed to Date

Turn Your School Into a RE8-Fashion Playground!

Students celebrating creative and sustainable fashion.

Fairtrade India invites schools to become part of a bold, fun, and fashion-forward campaign where classrooms transform into creative spaces for climate-conscious style. The Campaign for RE8 (CRE8) isn’t just a lesson—it’s a vibe. Through exciting, hands-on games, challenges, and activities, students and teachers together can learn how to Rethink, Refuse, Reduce, Reuse, Repair, Restore, Repurpose, and Recycle in style.

Campaign-Style Activities for Schools

The RE8 Style Showdown
The RE8 Style Showdown

Organize a fashion show like no other—students create runway looks using reused, thrifted, upcycled, or handmade outfits. Teachers can join in too, with a “Staff Style Swap” segment!

Fashion Footprint Treasure Hunt
Fashion Footprint Treasure Hunt

Teams go on a hunt to discover hidden “fashion facts” around school—clues reveal shocking truths about fast fashion and tips on ethical swaps. Learn while you race!

Swap Stop Pop-Up
Swap Stop Pop-Up

A school-run thrift market where students exchange clothes they no longer wear. Add a creative twist: tag each garment with the story behind it!

Mend & Trend Station
Mend & Trend Station

Set up a DIY corner where students repair clothes with guidance from staff or community tailors. Stitch buttons, patch tears, or paint over stains—it’s fashion rehab with flair.

Upcycle Art Jam
Upcycle Art Jam

Turn old uniforms, socks, or leftover fabric into tote bags, scrunchies, bookmarks, and even wall art. Host a mini exhibition to show off student creations.

My Closet, My Impact
My Closet, My Impact

Students audit their wardrobes and reflect on how many clothes they own, how often they wear them, and what changes they can make. Top changemakers get recognized!

The RE8 Reel Challenge

The RE8 Reel Challenge: Capture the Vibe!

Capture your school's Campaign for RE8 (CRE8) moments in short videos or photo stories. Post, tag, and inspire others to join the movement. The most creative schools get featured by Fairtrade India!

Why Join the RE8 Movement?

Students earn the chance to become changemakers — turning everyday fashion choices into a force for sustainability and creativity.

For Schools:

  • Earn the "CRE8 Conscious Campus" tag – a badge of honour for schools leading the way in sustainability through style.

  • Receive a RE8 School Recognition Certificate from Campaign Organisers

  • Get featured on campaign’s social media, showcasing your students’ most creative RE8 fashion moments.

For Students:

  • Build a deeper connection with ethical fashion by rethinking what they wear and why it matters.

  • Get recognized as as RE8 Student Ambassadors — leaders of a new, conscious fashion culture.

  • Create, style, and share your own sustainable looks that inspire others.

  • Drive real-world impact through fun, expressive, and future-ready fashion choices.


Contact Us

Ready to bring the Campaign for RE8 to your school? Fill out the form below and let's get started!