Campaign for RE8 (CRE8) for Content Creators
Be the Voice That Redefines Fashion
Are you a content creator who cares about people and the planet? Are you someone who has shifted the focus from fast fashion to slow fashion? Join the Campaign for RE8 (CRE8) by CSM & Fairtrade India and become a catalyst for change in the world of fashion.
This is not just another brand partnership—it's a movement. We’re not selling products—we’re redefining mindsets.
What’s the Ask?
Create one powerful Instagram reel that makes a difference.
- Highlights one or more of the 8 REs of fashion (REthink, REfuse, REduce, REuse, REpair, REstore, REpurpose, REcycle)
- Inspire your followers to rethink fast fashion and make more conscious choices
- Tag @fairtradeindia along with @cre8.fashion and invite your community to join in by sharing their own stories, tips, or looks using the RE8 lens
This is your chance to style a movement, not just a trend.
Why Join?
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Use your voice for good: Influence your community toward mindful, climate-conscious fashion.
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Collaborate with a global movement: The Campaign for RE8 is connected to the global Fairtrade network, a trusted international network of nonprofits working for equity and sustainability in trade.
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Create real-world impact: Encourage youth to slow down fashion, reduce impulsive buying, and take pride in reuse and repair.
How to Participate:
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Choose any of the CRE8 actions that resonate with you.
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Create a creative reel or carousel post showing how you live it.
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Collaborate/tag @fairtradeindia along with @cre8.fashion .
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Use campaign hashtags like #CRe8Change #RethinkFashion.
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Encourage your followers to share, tag, and pass it on!
Together, let’s make fashion fair, fun, and future-ready.
Past Campaigns
See how creators have styled the movement:
Connect with Us!
Ready to collaborate and learn more about the campaign? Fill out the form below.